Apollo.io vs ZoomInfo — Best B2B Sales Intelligence Tool

Apollo.io and ZoomInfo both provide B2B contact databases, but at vastly different price points. Apollo offers a generous free tier with 10,000 email credits per month and paid plans starting at $49/user/mo. ZoomInfo has no free plan and starts at approximately $15,000/year for their professional tier.

For startups and small teams, Apollo.io is the clear winner — you get 80% of ZoomInfo’s functionality at 10% of the cost. For enterprise teams that need intent data, org charts, and deep technographic insights, ZoomInfo still has the edge.